every year I am on the lookout for how brands are using social media during the game, how they are leveraging it in their commercials, and what kind of gaffs they make while doing so. Below is a very quick and rough infographic I put together to help people with some social media tools to follow along with, and some of the hashtags where conversations will be happening.
I firmly believe that people have had their fill of these tactics, and by people I mean me. Are you guilty?
Brands, please get this through your heads; this type of behavior is an all-risk, very-little-chance-of-reward play. STOP IT.
Some businesses need to grown up. This desire and expectation for instantaneous marketing results, with no effort or cost, is irrational and childlike.
I couldn’t help channeling the Travel Channels Anthony Melchiorri, from Hotel Impossible, and thinking…you folks really just don’t get it do you.
Hey @twitter, #FreeMyTweets! We the tweople demand access to our old tweets. This isn’t about me, so craft your own message, augment it, write your own posts, whatever, just keep #FreeMyTweets in there and help me liberate our data!