Despite the recent resurgence of that silly Facebook copyright status hoax that is making it’s rounds again, and the many articles I’ve read on the subject, I haven’t heard anyone comment on the points I am about to drop on you. Oh, I am sure many have thought about these points, but despite my better judgement I’m going to be the guy that says them.
I firmly believe that people have had their fill of these tactics, and by people I mean me. Are you guilty?
It’s time to start listening, monitoring, and watching with social media tools for alerts. Still, it is important to remember that tools only help you pay attention. These tools help you recognize opportunities to connect, engage, or defend your brand message with your audience, they don’t automatically solve issues with it.
Brands, please get this through your heads; this type of behavior is an all-risk, very-little-chance-of-reward play. STOP IT.
Some businesses need to grown up. This desire and expectation for instantaneous marketing results, with no effort or cost, is irrational and childlike.
I couldn’t help channeling the Travel Channels Anthony Melchiorri, from Hotel Impossible, and thinking…you folks really just don’t get it do you.