After avoiding the conversation publicly, or at least in print, for well over a year I am finally giving my 2 cents worth on the whole “social media expert” argument. To be abundantly clear, my take is that the word has been both overused and over-vilified. Furthermore I find the whole discussion silly. That is not a dig, just an opinion.

No, I’m not going to make a big post out of it because I have more important things to do with my life, like trying to keep up with online marketing changes or helping clients with them.  Though I have no false illusion this will be the last I shall hear of it, I have published this unrehearsed, unpolished, slightly grumpy opinion via video. Enjoy. 🙂

Please feel free to disagree and not care. I think we would be hard pressed to not find a few things we agree and disagree on as individuals should we ever meet and I respect others for that.


Background links in no particular order:

Please use #SMEbs to discuss on the twitter. 🙂